Rooted Business – Neverending Tourism

Rooted Business: A New Way to Do Business with Your Roots

We help you turn your Italian roots into a strategic lever
— unlocking new opportunities for expansion, visibility, and soft power across borders.

Our Approach

Strategic visibility & influence: Position your identity and vision to shape Italian conversations — in business, culture, and innovation.
Tailored access to Italian networks: We connect you with local producers, institutions, and business stakeholders aligned with your goals.
Scalable, modular solutions: From exploratory missions to storytelling, branding, and partnership building — we adapt to your needs and ambitions.

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Unlock New Value from Your Italian Heritage

With Rooted Business, your heritage becomes your competitive edge.

We support Italian-American entrepreneurs and organizations in:

Building influence through connection: gain access to key Italian producers, institutions, and stakeholders
Expanding your business in Italy: co-create initiatives, partnerships, and narratives that resonate on both sides of the Atlantic
Positioning yourself as a transatlantic leader: contribute to Italy’s innovation, culture, and future — and be recognized for it

Let your identity inspire your next business move.

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